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Saturday, Oct 10

15:48

Hugo Kestali

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2025 - Now

I came to BeReal for the chance to work on a truly unique app: every day, at a random time, everyone gets the same notification and two minutes to share what they’re doing.

I work on product design, helping people share real moments with their friends. Here’s a look at some of what’s shipped.

2025 - Now

I came to BeReal for the chance to work on a truly unique app: every day, at a random time, everyone gets the same notification and two minutes to share what they’re doing.

I work on product design, helping people share real moments with their friends. Here’s a look at some of what’s shipped.

2025–Now

I came to BeReal for the chance to work on a truly unique app: every day, at a random time, everyone gets the same notification and two minutes to share what they’re doing.

I work on product design, helping people share real moments with their friends. Here’s a look at some of what’s shipped.

Time to BeReal! 📸

SHIPPED

RealCard

First-impression format: an interactive card that greets users the moment the app opens, before they reach their feed. Crédit Agricole was the first brand to run it in France, for the World Cup.

SHIPPED

World Cup

Real-time alerts on the moments that matter and team picking. Also contributed to “Unlimited BeReals”, which lifted the daily posting limit for the first time ever.

Want more?

The rest of my work stays in BeReal’s vault. I can’t share it publicly, but I’m always happy to talk about how I work and what I’m learning along the way.

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